Brand system v0.1

Action402 should feel like paid execution infrastructure agents can trust.

fast enough to feel automatic precise enough to be auditable simple enough for agents to buy

Logo

A4 Relay

The primary mark combines Action and 402 into a compact relay symbol. The green 4 becomes the route arrow: payment enters, execution leaves, receipt proves it happened.

Primary mark

Header / favicon

Usage rules

Keep clearspace around the mark equal to the height of the arrow stem.
Use the cream A and mint 4 on dark, ink, or warm off-white backgrounds.
Do not rotate, outline, recolor into purple, or place inside circular badges.
For tiny contexts, use the mark without the word Action402.

Color

Dark infrastructure, bright execution signals.

Relay Black #0C0F0C

Primary background, header, terminal surfaces.

Receipt Cream #F6F1E6

Main text, A mark, high-contrast editorial moments.

Execution Mint #20C997

Primary actions, paid state, success paths.

Agent Cyan #38D9E8

Agent nodes, links, secondary highlights.

Settlement Amber #F59F00

Pending settlement, pricing, counters.

Failure Red #FF6B6B

Errors, rejected payments, failed jobs.

Typography

Readable first, technical when it matters.

Display / UI

Geist Sans or Inter

Use for navigation, landing copy, docs, buttons, and product UI. Keep letter spacing at 0. Use heavy weights only for hero-level statements.

Code / receipts

Geist Mono or IBM Plex Mono

Use for endpoints, job IDs, hashes, signatures, pricing config, and receipt previews.

Scale

Hero72-112 / 0.92

Section42-64 / 1.00

Body16-20 / 1.50

Code13-16 / 1.65

Voice

Short, exact, useful.

Say

Paid execution for autonomous agents.

Every action returns a signed receipt.

Charge per webhook, not per seat.

Avoid

Magical agent automation platform.

Trust us, it worked.

The future of payments for everything.

Merch

Developer-native, not conference clutter.

Merch should look like something an infra builder would actually keep: restrained, useful, and slightly technical.

Black tee

Small front mark, back print: Pay. Execute. Prove.

402

Builder hoodie

Chest mark, sleeve text: exact payment, signed receipt.

A4 402 paid
action

Sticker pack

Three laptop stickers: mark, status code, endpoint label.

Low-profile cap

Embroidered A4 mark only. No slogan.